4,400+fight night attendees a year
1,600+sign-ups a year
20,000people on our email list
£690k+raised for charity since 2018

Three ways
in

Since 2017, The White Collar Fight Club has run free eight-week Boxing and Muay Thai camps in London. Every season has three moments a brand can own.

A coach talking to a circle of new fighters on the Gymbox floor

Every season

Sign-up meetings

Our mission, the camp, fight night and a presentation on our partners, then Q&A.

400+ people a year
Fighters throwing kicks in a Muay Thai sparring session at Gymbox

Eight weeks

Fight camps

Two to three sessions a week at Gymbox, with a three-week sparring phase before fight night.

480+ fighters a year
Two boxers in head guards exchanging punches under the lights on fight night

Fight night

The shows

30+ charity bouts a show, with a bar, food vendors, raffles, prizes and pop-up stands.

4,400+ attendees a year

Who you'll
reach

Working professionals, mostly 25 to 44, who train hard and spend on brands that fit how they live.

Reach per year

Every season, four audiences

  • Fight night attendees4,400+
  • Sign-ups1,600+
  • Fight camp fighters480+
  • Sign-up meeting attendees400+

Gender split

Fighters

29%female
  • Male 71%
  • Female 29%

Age split

73.6% are 25 to 44

40.8%25 to 34
32.8%35 to 44
26.4%18 to 24 and 45 to 54
  • In full-time, part-time or self-employed work85%
  • Have a bachelor's degree or higher56%
  • Earn more than £40,000 a year40%
  • Work in business, finance or IT40%

Figures from our 2025 participant data.

Beating the
benchmark

Our audience doesn't just follow, it opens and clicks. Email and Instagram both run well above their benchmarks.

Email open rate

2.1×
44.5%WCFC
21%Average

Email click rate

2×
2.34%WCFC
1.2%Average

Instagram engagement

2.8×
0.69%WCFC
0.25%Comparable
16,800Instagram followers
6,600Facebook followers
4,100content interactions a month
3,900monthly active website visits

Instagram followers as of October 2026. Other figures from 2025.

What you
can do

Every package is built around what you want out of it: awareness, leads or sales. Pick a stage.

A winner's hand raised by the referee, standing on the White Collar Fight Club branded ring canvas
  • Sponsored tablesYour brand on a ringside table, with your team or clients in the seats.
  • Venue brandingRing branding, venue banners and logo placement on the media wall.
  • Round sponsorYour logo on the round cards, in the ring between every round of every bout.
  • Ring walk sponsorYour name on the moment every fighter makes their entrance.
  • Fighter apparelYour logo on fighters' vests and shorts on the night.
  • AuctionsDonate a lot to the charity auction and have it presented to the room.
  • Fanzines and leafletsAn ad or insert in the fanzine or leaflets handed out on the night.
  • Pop-up standsYour stand at the show, alongside the bar and food vendors.
  • Raffles and prizesYour product as a raffle prize or giveaway on the night.
  • Drinks partnerOfficial drinks partner for the bar on fight night.
  • Afterparty partnerYour name on the free afterparty that follows every show.
  • Fight film sponsorEvery fight is filmed. Put your brand on the bouts we publish afterwards.

Who we
work with

Long-term partners, not one-off logos.

Gymbox

100+ members

Our training partner since 2017. The partnership has brought Gymbox more than 100 members.

Team Tieu

2017 onwards

Coaching our fighters in Boxing and Muay Thai since the very first camp.

CALM

£190k raised

Our charity partner since February 2022.

Let's
talk.

Tell us what you want to achieve and we'll build a package around it. Email Junior, our partnership manager.

Email Junior →