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Cookie policy

Last updated 12 November 2026

On this page

  1. The short version
  2. What cookies are
  3. Always on
  4. On unless you switch it off: anonymous statistics
  5. Only if you click Accept or switch them on
  6. Third parties
  7. Staff portal
  8. If this changes
  9. Questions

Policies

The short version

We use three kinds of technology. Some are needed for the site to work and are always on. One counts visits anonymously, with no cookies, so we can improve the site; it is on unless you switch it off. PostHog analytics and recordings, and advertising cookies, are only used if you click Accept or switch them on. You can change any of this at any time with the Cookie settings link at the bottom of every page.

What cookies are

Cookies are small files a website saves on your device. Similar technologies, such as local storage and tracking pixels, work in a similar way. This policy covers all of them.

Always on

These are needed for the site to work.

Name and purposeHow long
wcfc_consent, wcfc_ph, wcfc_stats (local storage). Remember your cookie choices, so we do not ask again.6 months, then we ask again.
wcfc_reg_att, wcfc_reg_started (session storage). Stops the sign-up form being counted twice if you refresh it.Until you close the tab.
wcfc_dep_… (local storage). Remembers that your deposit payment went through, so the confirmation is not counted twice.Until you clear your browser data.

On unless you switch it off: anonymous statistics

Our own server counts how the site is used so we can improve it: which pages are viewed, whether the visitor stayed at least 10 seconds or scrolled half way, how many people reach each step of the sign-up form, which advert or link brought the visitor (for example utm tags or the referring website), and the cookie choice made. Nothing is stored on your device for this, and no cookie, IP address, device details or identifier is recorded. We only keep daily totals, so no visit can be linked to a person, and we do not use this information to identify you, build a profile of you or show you adverts. To switch it off, open Cookie settings and turn off Anonymous statistics. We stop straight away and remember your choice.

Only if you click Accept or switch them on

Name and purposeHow long
wcfc_ft (local storage). Remembers how you last arrived at our site from somewhere else (for example a Google search, an advert or an Instagram link), so that if you sign up we know which one brought you. It holds the link details only, nothing about you.Replaced on your next visit from another site; ignored after 30 days.
ph_…_posthog (cookie and local storage), from PostHog, our analytics provider. Recognises your browser across visits so we can see which pages help people decide to sign up, and records your visit (session recordings) so we can fix what confuses people. Anything you type into a form is hidden from these recordings.Up to 1 year.
_ga, _ga_… (cookies), from Google Analytics. Counts visits and shows which pages and adverts bring people to the site.Up to 2 years.
_fbp (cookie), from the Meta Pixel. Tells us when someone who saw one of our Facebook or Instagram adverts goes on to sign up, so we know which adverts work and stop paying for the ones that do not.Up to 90 days.
_gcl_au, _gcl_aw (cookies), from Google Ads. Tells us when someone who clicked one of our Google adverts goes on to sign up, so we know which searches and adverts work.Up to 90 days.

Advert measurement from our server. If you have allowed Advertising (by clicking Accept or switching it on in Cookie settings) and then sign up or book an Intro Meeting, our server also tells Meta and Google Ads that a sign-up happened, so we can measure our adverts accurately. Your email, phone number, name and postcode are scrambled (hashed) before they are sent, and nothing is sent if you have not allowed Advertising.

PostHog stores its data in the EU. Until you switch them on, no PostHog, Google or Meta code loads.

Third parties

ServiceWhat happens
Cloudflare (hosting)Delivers the website securely. It may process your IP address and set a short-lived security cookie to protect the site from attacks.
Stripe (deposit payments)When you pay your Fight Camp Deposit, Stripe sets its own cookies to prevent fraud.
Eventbrite (tickets), Shopify (kit shop), YouTube, Instagram, Facebook, WhatsAppOnly when you click through to them. They then apply their own cookie policies.

Staff portal

Our staff portal sets a login cookie for staff only. It is not used on the public website.

If this changes

If we add more analytics or advertising tools, we will update this policy first and ask for your permission before they set any cookies.

Questions

Email info@thewhitecollarfightclub.co.uk. Our privacy policy explains how we handle your personal information.

WhatsApp usWe usually reply within 12 hours